We are in a constant battle with the digital world today. More people than ever before have access to the internet that can be used as a gateway to reach out to millions of others worldwide. And many of us use all sorts of strategies and techniques to make it happen. Whether it is in marketing strategy or just online promotion.
If you are working on building an audience on the web, one of the best things that a good business could do is take advantage of social media marketing. So that their audience could feel like they are hearing from someone else. Even though I’m not sure if there is a bigger name than Facebook, Instagram has changed the way marketers market themselves.
There are countless brands on both platforms who use social networking sites more and more often. Especially now that more consumers are becoming more aware of how common social networking websites such as Facebook, Twitter, Snapchat, etc. They are using technology to get noticed by potential customers. So, let me share with you five top-notch marketing methods you should try:
1. Google My Business
Google My Business allows businesses to list themselves on the search engine, which helps them get noticed by potential customers. This site has helped hundreds of thousands of small companies and local businesses to gain recognition in the eyes of current customers of Google. The site lets people post links to their websites and give back to their communities for positive results.
Some of the benefits include increased revenue – which in turn means more clients can come in their direction. There are so many benefits, here are some examples of great services offered by Google.
Google AdWords: A professional advertising network that connects businesses directly to audiences – including celebrities, influencers, and more.
Google Analytics: The main purpose for setting up this tool is to track campaign performance. Many business owners use this platform to measure ROI and see where they need to focus on improving campaigns.
Google AdSense: Using this platform, sellers don’t even have to pay for anything. Just make sure sales are linked to something specific i.e. if Amazon needs content written about its e-commerce store.
Google Playstore: Use this platform for selling apps and game developer licenses. For example, they offer the possibility for developers to publish games to play. Just like ad networks, Google Playshop also offers numerous features, making it the perfect investment for any startup building the gaming industry.
2. Social Media Platforms
It seems like every day there are new platforms and marketing techniques being introduced. But I think it would be unwise for all of us to ignore them entirely. Social media sites like Facebook, Instagram, Pinterest, YouTube, and other modern-day online platforms have helped countless entrepreneurs to build a following.
And due to this, there are many types of strategies and techniques available on the same platform.
Here are some marketing tactics for social media that help boost our brand reputation:
Instagram: One of the fastest-growing social media platforms, Instagram brings more and more brands closer to their targets. You can easily build a large fan base for yourself or someone else – and that makes a huge impact on your brand image.
Facebook: Also called “The World’s Fastest-Growing Social Networking Site,” Facebook does much more than just bring brands in contact with their customers – Facebook reaches millions of users – from various countries around the world. The platform allows businesses to interact with audiences, and the result can be incredible – you can easily build a strong connection with your target audience
Pinterest: Although popular for fashion designers, Pinterest is also one of the hottest marketing tools out there. Nowadays, people love to explore products through this platform and it has helped so many apparel shops become famous. Moreover, users love to scroll through their favorite brands in seconds – it makes them want to buy right then.
3. Email Campaigns
The world of email marketing has grown exponentially over the past couple of years. From sending promotional messages to sharing coupons and deals with customers, emails have proven one of the most effective methods of promoting your brand and increasing brand loyalty.
In the case of email campaigns, you don’t need anyone’s permission to participate in this type of marketing. On email, buyers can email anyone, anywhere in the world, through which the seller can reply with something relevant to what he intends to sell. With this strategy going viral, sending coupons via email becomes a breeze, too. Not only that, but the buyer doesn’t even need to wait for an expert response from the merchant.
Here is a list of email brands like of Shopify, Zoom, Etsy, and Shipt that are using email campaigns to promote their product and increase their client base. Another list that may help in boosting your brand is from Buffer, mystyledrive, and Mailchimp.
In 2019, blogging became an integral part of an entrepreneur’s life. To stay up to date with everything that happens in the world of tech, entrepreneurs started blogging daily. Yes, in 2019, you heard it correctly. Entrepreneurs across the globe started blogging almost every day. Today, bloggers are posting at least once a day to share helpful tips for personal growth and overall health.
Because of all the information, the average person spends four hours on social networks per week. With that said, there are several different types of blogging. But with this article, I’ll help you find the ultimate blogger – the one who posts consistently and regularly. While starting a blog can be quite tough, it seems like the pros outweigh the cons, so if you would follow these 5 steps, you might start posting every single day!
5. Website Creation
With so much competition coming from online retailers, entrepreneurs have seen the importance of creating a strong online presence. Most people want to be found on social media channels but that won’t always be possible. That’s why entrepreneurs need to create a solid brand image that attracts prospective clients on websites like Medium, LinkedIn, Facebook, and other platforms.
Creating a website can take the guesswork out of the whole process. Because you are getting in front of people – which are usually already using similar websites.
Here are some excellent free template websites that you can use to create your own platform:
- Wix website
- Tumblr website
If you want your brand to grow faster, consider joining the ranks of successful online writers and marketers who actually managed to climb the ranking of Top Articles on those websites. Being a writer can certainly be a tough challenge but if you know how to write well, you can definitely be among the elite.
In 2021, we are expecting many more newbies and creators who started their businesses on social media to be able to attract followers on those platforms and other online communities. As mentioned earlier, those people spend so much time on Facebook, Instagram, and other platforms. And with social media platforms growing so fast, it is absolutely crucial that you stay active and competitive on them to remain ahead of the game.